Brand Guidelines | deBCor Engineering

The Logo

The mark. Use it exactly.

Wordmark rules

• Always written: deBCor — lowercase d, e, o, r; uppercase B, C
• In ALL-CAPS contexts: DEBCOR ENGINEERING
• ENGINEERING always uses wide letter-spacing
• Never: Debcor / DeBcor / debcor / DeB Cor

Logo versions

Version	When to use
Full logo — light background	White, off-white, light-gray surfaces
Full logo — dark background	Navy, dark photography, dark UI
“d” mark only	Favicon, app icon, placements under 32px
Wordmark only	Inline text where icon would be too small

Clear space

Minimum clear space equals the height of the “d” character on all four sides.

SAP Gold Partner badge

Required on all client-facing materials alongside the deBCor logo — proposals, presentations, web pages. Non-optional.

Forbidden uses

✕Stretch or distort the logo
✕Recolor outside the approved palette
✕Place on a busy background without a clean container
✕Add drop shadows, glows, or effects
✕Use the icon alone in formal/client contexts

Colors

Navy authority. Orange energy.

Two colors carry the brand. Everything else supports. Click any swatch to copy the hex.

Primary palette

Extended web & document palette

Orange is the accent. Never a large background. Use it for rules, borders, CTAs, labels, and active states.

Navy is the authority. Table headers, primary dark backgrounds, the logo.

Body text is never pure black. Always #333333.

Don't introduce new colors. The palette is complete.

Type

Two fonts. One hierarchy.

Web fonts

DisplayDM Serif DisplayHeadlines, hero text, pull quotes

BodyDM SansBody copy, UI, navigation, captions

MonoJetBrains MonoLabels, badges, eyebrows, code

Google Fonts import

Document fonts

HeadingsAptos DisplayFallback: Calibri

BodyAptosFallback: Calibri

TechnicalCourier New—

Type scale (web)

Element	Font	Size	Weight
Hero H1	DM Serif Display	clamp(42px, 5vw, 68px)	400
Section title	DM Serif Display	clamp(32px, 3.5vw, 48px)	400
Card heading	DM Sans	16px	600
Body	DM Sans	16px / lh 1.7	400
Small body	DM Sans	14px / lh 1.7	400
Eyebrow label	JetBrains Mono	11px / 0.12em	500
Nav links	DM Sans	13px / 0.04em	600

Patterns

• The italic key phrase. Every display headline puts DM Serif Display italic on one key phrase.
• Section labels. Monospace, orange, ALL CAPS, preceded by a short orange rule:— Colors / The Logo / Type

CSS tokens (canonical)

The Symbol

The baobab. Ancient. Foundational. Wise.

The baobab is one of the longest-lived organisms on earth — a symbol of wisdom, knowledge, and community across African tradition. Communities gathered beneath it. Knowledge accumulated around it. Generations passed stories through it.

deBCor's symbol is the baobab because our clients are foundational organizations. What we bring them is what the baobab represents: accumulated knowledge, applied with precision, over the long term.

Usage

Right and wrong, clearly.

✓ Do

✓Write “deBCor Engineering”
✓Use orange for accents, rules, and CTAs
✓Set one key phrase in italic DM Serif Display
✓Include the SAP Gold Partner badge on all client materials
✓Keep the logo on a clean, uncluttered background
✓Use the tagline: “Senior-Led, Global Delivery”
✓Body text: #333333

✕ Don't

✕Write “Debcor”, “DeBcor”, or “DEBCOR” alone
✕Use orange as a large fill or background
✕Italicize body copy for emphasis
✕Remove the badge to simplify a layout
✕Overlay the logo on busy photography
✕Paraphrase or shorten the tagline
✕Body text: #000000 pure black

Assets

Everything you need.

Download the assets you need to produce on-brand work. Reach out to sales@debcor.com for anything missing.

This is deBCor. Use it well.